What do you see in this image?
A mixture of mediums, right?
Old-school books. Print information. A pad for mind-mapping. A brochure on #iPods. A #laptop. A mobile phone. And if I could fit it in, I’d have squeezed in a TV, magazine, and radio-reference to this image as well.
Because that’s the land we find ourselves in today. A cross-media world.
When it comes to marketing your business or service, is any one channel enough? Can we devote all our resources to a single medium, over another? These are good questions and worth evaluating, particularly when you’re weighing-up #marketingspend and #advertisingcosts
Hands up, I have a bias toward social media platforms, particularly #facebook and #instagram. Why? Because we can create adverts, split-test them, and measure our results. Boom. Tis a lot easier to wrangle and to provide accountability for our clients.
HOWEVER, that’s not to say that TV, Print and Radio don’t still have a place in branding and advertising. And in fact, some recent studies indicate that cross-media strategy is wielding strong results for advertisers and their clients.
So, combining a Print or TV advert, together with unified ads on Facebook and Instagram, is hitting the mark.
For example:
“…in front of the TV, people looked at their smartphones 31% of the time; more than half (55%) of participant’s mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger.” Source: Measuring Multi-Screening around the world.
“People reach for their mobile phones first thing in the morning, message during the day, and use a combination of mobile and TV at night”. Source: A day-in-the-Onscreen Life
Need help unifying your advertising strategy? Contact us. We can Cockatoo that up for you lickety-split. Message direct to get in touch.