👉A Question for you👇:
What is your business’s Unique Brand Story, and how do you leverage your Story into a clear ‘Voice’ for use in all of your marketing and communications?
(If you’re still unclear on why developing and using a Unique Brand Voice for your business is mondo important, check out our website for more pointers >> find the link in ‘Our Story’ on FB << )
Lucky for you, Cockatoo, we’ve got three awesome pointers to get you started on building a Unique Brand Story for your business…
1. Build Business Conviction
Conviction. Don’t get me wrong; you’ve got plenty of it. But, what about your business? And your wider team? Do they ‘get’ what you’re on about? Are they working with a clear idea about your own convictions on what, how, and why you’re selling? Every single person on your payroll has a previously defined belief-set that they bring along with them. If you don’t have a clear idea about your business ‘beliefs,’ your employees will simply insert their own into your systems.
2. Mind map your adventure
They’ll respond and interact with your customers in a way that is aligned with their own code, and not necessarily yours. When your Business Conviction is nailed down, hiring becomes easier, because you know what traits you’re looking for in a person. Additionally, all your business communications, marketing campaigns, and responses become easier as well. At the end of the day, the belief system of your business is essential and needs to be clearly communicated to your crew. Need some clear insights on how to build Business Conviction? Join my mail list below and I’ll send you some pointers.
With an old school note-pad (or whiteboard), start mind-mapping out the past, current and future story of your business. Start way back at the very beginning. Your Brand Story begins with why and how your business was even founded in the first place. Really get down to the nitty gritty here, and pound out a full historical version of events. Include memories from those who were around from the outset, curious turns in the road, surprises and failures; everything you can think of that brought your business to this very point in time.
3. Weave your Unique Brand Story
Wrap-up Steps 1 and 2 by developing a Grand-Poo-Bah statement as to why, exactly, your business came into existence. This is really all about purpose. Go back over Step 2 and highlight the fruity bits that reveal the driving purpose of your business or company, including in what direction you are headed. Keep your Brand Story to a single page (or less!).
The main thing to keep in mind? This is not the time for a boring ‘vision’ or ‘mission’ statement. This is about STORYTELLING. Why you came to do what you do, and how your story connects with your cool customers. Written in conversational style, your Unique Brand Story cruises in a well-made boat (purpose), in a strong-flowing current (direction), supported by a crew cheering you on your journey (a team with conviction).
(See what we did there? We threw in some story-props. Ha!).
THESE ARE 3 SWEETLY SIMPLE STEPS.
I’ve got a swag more in my toolbox if you could do with extra pointers. This is what I dooo, Cockatooo. Reach out and let me get cracking on crafting a Unique Brand Story for your operation.
On the other hand, if you actually see this Brand Story-building exercise through, let me know how you go. Send me your Unique Brand Story, and I’ll give you some feedback!
Stay Cool Cockatoo,
Tamara (and my team of Cockatoos. No not Galahs. Who said that..?!).
PS. WE SHOULD INSERT A SMALL CLAUSE HERE.
The clause goes something like this;
Okay, I did the work and now I’ve got a Brand Story. So what?’
So what my friends? So WHAT?! Well – it’s really more a question of … Now What.
The Now What is where we ramp things up. We market your wares, we build your sales funnels, we bring in the good stuff (cash flow, we’re talking cash flow).
Want more? Course you do! Get all the resources you can think of by joining my mail list below…