Revenue managers for tourism operations (we’re talking hotels, resorts, golf clubs, touring groups and cruise liners) have more on their plates than their marketing counterparts might appreciate. To enhance revenue per available room (RevPAR), seat and buggy, they’ve got to keep a close eye on …
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Stories ARE the organisation
Storytelling is considered a 'hot trend' for modern-day marketers, and yet, storytelling is as old as the hills and has LONG been used in advertising. (No doubt homo sapiens used 'story' to sell woolly-mammoth biltong and sabre tooth cat furs waaay back when. "I'm telling you Uud, it was THIIIIS …
How do you leverage your Unique Brand Story into a clear ‘Voice’ for use in all of your marketing and communications?
👉A Question for you👇: What is your business’s Unique Brand Story, and how do you leverage your Story into a clear ‘Voice’ for use in all of your marketing and communications? (If you’re still unclear on why developing and using a Unique Brand Voice for your business is mondo important, check …
Brand Voice. Why it’s important.
Do you even need to have a clear brand voice for your product or business? Well, in the words of the Grand Baboon from The Lion King, "Come clooooooser." Because you need to hear this. "Yes. Yes you do. You NEED a clear, defined, maintained, UNIQUE Brand Voice for your business."Why? In this …
Do you even need a social media coordinator or digital marketing agency to handle your online advertising?
I've got to be honest, I find it curious (laughable?) sometimes that businesses still expect consistent organic traction on social media. That train has choo-choo'd LOOONG ago. So, if you have a product that needs advertising, the remaining option of course, is to throw advertising dollars at …