Storytelling is considered a 'hot trend' for modern-day marketers, and yet, storytelling is as old as the hills and has LONG been used in advertising. (No doubt homo sapiens used 'story' to sell woolly-mammoth biltong and sabre tooth cat furs waaay back when. "I'm telling you Uud, it was THIIIIS …
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How do you leverage your Unique Brand Story into a clear ‘Voice’ for use in all of your marketing and communications?
👉A Question for you👇: What is your business’s Unique Brand Story, and how do you leverage your Story into a clear ‘Voice’ for use in all of your marketing and communications? (If you’re still unclear on why developing and using a Unique Brand Voice for your business is mondo important, check …
Brand Voice. Why it’s important.
Do you even need to have a clear brand voice for your product or business? Well, in the words of the Grand Baboon from The Lion King, "Come clooooooser." Because you need to hear this. "Yes. Yes you do. You NEED a clear, defined, maintained, UNIQUE Brand Voice for your business."Why? In this …
Do you even need a social media coordinator or digital marketing agency to handle your online advertising?
I've got to be honest, I find it curious (laughable?) sometimes that businesses still expect consistent organic traction on social media. That train has choo-choo'd LOOONG ago. So, if you have a product that needs advertising, the remaining option of course, is to throw advertising dollars at …
Where should you put the weight of your advertising spend?
#crossmediamarketing What do you see in this image? A mixture of mediums, right? Old-school books. Print information. A pad for mind-mapping. A brochure on #iPods. A #laptop. A mobile phone. And if I could fit it in, I'd have squeezed in a TV, magazine, and radio-reference to this image as …