Do you even need to have a clear brand voice for your product or business? Well, in the words of the Grand Baboon from The Lion King, "Come clooooooser." Because you need to hear this. "Yes. Yes you do. You NEED a clear, defined, maintained, UNIQUE Brand Voice for your business."Why? In this …
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Do you even need a social media coordinator or digital marketing agency to handle your online advertising?
I've got to be honest, I find it curious (laughable?) sometimes that businesses still expect consistent organic traction on social media. That train has choo-choo'd LOOONG ago. So, if you have a product that needs advertising, the remaining option of course, is to throw advertising dollars at …
Where should you put the weight of your advertising spend?
#crossmediamarketing What do you see in this image? A mixture of mediums, right? Old-school books. Print information. A pad for mind-mapping. A brochure on #iPods. A #laptop. A mobile phone. And if I could fit it in, I'd have squeezed in a TV, magazine, and radio-reference to this image as …
Cockatoo House coming at you!
Hello feathered and other friends alike. A little (big announcement) to make. We have REBRANDED... metamorphosing from 'Relatus Consulting' to 'Cockatoo House.'Why the change? Well - for starters, we received resounding feedback that 'Relatus Consulting,' while oh-so-coool, yes, was …