Storytelling is considered a ‘hot trend’ for modern-day marketers, and yet, storytelling is as old as the hills and has LONG been used in advertising.
(No doubt homo sapiens used ‘story’ to sell woolly-mammoth biltong and sabre tooth cat furs waaay back when. “I’m telling you Uud, it was THIIIIS BIG!”)
But I digress. Stories. They are the imprint of connection that binds us. The magic that triggers us to act. The bridge to understanding each other and our wares.
However, there are many businesses out there that miss the brilliance of this simplest of tools.
So the question remains, how do you get your brand story right? We’ve got a few solutions for you over on our blog, https://www.cockatoohouse.com.au/blog/
However, at this point we should mention…. here at Cockatoo House, we are specialist Story weavers. If you are keen to push your canoe out into the free-flowing current (ie: let’s get customers through your door, without the drama), keep it simple, and message us direct.
Looking for a solid resource in the meantime? Check out Seth Godin’s opinion on storytelling in business here