I’ve got to be honest, I find it curious (laughable?) sometimes that businesses still expect consistent organic traction on social media. That train has choo-choo’d LOOONG ago.
So, if you have a product that needs advertising, the remaining option of course, is to throw advertising dollars at it.
BUT – here’s the clincher: not all ads are created equal. Hence the birth of #digitalmarketing agencies and #socialmedia experts to handle your online advertising campaigns.
But there lies a twist as well; not all freelancers, agencies and ‘experts’ are created equal either.
How do you navigate around all of this? We recommend that if you’re looking at putting-on an agency or freelancer to handle your advertising, ask for references and a track record.
This is pretty important actually, because often you’ll see social media or digital marketers advertising their services, but very often, they’re marketing their own personal-brand and workshops. Being at the coal-face actively managing daily advertising spend for commercial enterprises is another game entirely.
I can’t tell you the number of businesses that have reported to me, “we put someone on, but they didn’t ‘do‘ anything for us.” A quick audit of their social platforms reveals that the freelancer they’d worked with was actually trying hard enough, but simply didn’t-know-what-they-didn’t know. Great looking posts and a formidable #hashtag campaign, while aesthetically impressive, also needs to translate into more customers.
So how do we here, at Cockatoo House, hone-in on your specific market and facilitate contact and transaction with your business?
We use a tested approach that involves auditing your current conversion rates, target market research, audience creation, split-testing ads, and developing a lead generating or traffic funnel. Essentially, our system is SIMPLE. But, truth be told, simple doesn’t equate to easy.
Need your Facebook and Instagram advertising handled for you? Contact Cockatoo House. We’re happy to provide references, too.
storytelling #storiesthatmatter #marketingsocial #marketingstrategy #branding #copywriting #cockatoohouse #cockatoostories #standout